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Media
Relations & Public Relations

Building stronger relationships with media and public audiences.

Media coverage builds credibility, but it requires preparation and trust. We help you move from reactive to proactive media engagement — building journalist relationships, crafting newsworthy angles from your programme data, and preparing spokespeople and press kits that get picked up.

Led by Tendai M. Matoramusha • NGO & Development Focused • Gweru, ZW

What’s Included

  • Media relations strategy & media list building
  • Press releases & media statements drafting
  • Media kits and press packs
  • Media engagement & pitching
  • Public relations support
  • Story pitching to news, radio, TV, online
  • Journalist relationship building
  • Media coverage coordination & monitoring
  • Public image development & positioning
  • Q&A and spokesperson briefing notes
  • Media relations strategy & media list building
  • Press releases & media statements drafting
  • Media kits and press packs
  • Media engagement & pitching
  • Public relations support
  • Story pitching to news, radio, TV, online
  • Journalist relationship building
  • Media coverage coordination & monitoring
  • Public image development & positioning
  • Q&A and spokesperson briefing notes

Why it matters

Many impactful stories never reach the public because they are not packaged for media. We translate programme outcomes into human, timely, and verified stories.

Overview

We ensure you have the right messages, materials and relationships to engage journalists and shape your public image responsibly.

Media coverage builds credibility, but it requires preparation and trust. We help you move from reactive to proactive media engagement — building journalist relationships, crafting newsworthy angles from your programme data, and preparing spokespeople and press kits that get picked up.

01

Story mining from programmes & field

02

Angle development & material production

03

Targeted pitching & follow-up

04

Coverage tracking & learning

Deliverables

Everything we produce is practical, editable and ready for your team to use.

  • Media list & pitch angles
  • Press release & media kit
  • Spokesperson Q&A
  • Coverage monitoring sheet
  • Media engagement report

Ideal For

Organizations that need to:

  • • Communicate programmes & impact to donors & public
  • • Strengthen advocacy & public awareness
  • • Build consistent brand across field & digital
  • • Manage campaigns, events & media professionally
NGOs Social Impact Development Sector

Engagement Model

Fixed-Term Consultant / Media & Communication Executive

Monthly retainer • Project-based • Campaign sprint • Event support • Brand project. Flexible to complement your existing team.